Square Merchants can now convert sales to Bitcoin

In a bold move that highlights the growing interconnectedness between cryptocurrency and retail, Block, the entity behind well-known payment platforms such as Square and Cash App, has launched a new feature that allows Square merchants to convert a portion of their daily sales into bitcoin. This innovative service leverages the appeal of cryptocurrency to offer retailers enhanced financial strategies, capitalizing on the broader trend of digital transformation in payment systems. As cryptocurrencies continue to shape the financial landscape, Block’s initiative puts it at the forefront of retail finance technology, providing a gateway for merchants to integrate with the global monetary system via bitcoin.

The mechanics of Block’s bitcoin conversion function

Block’s latest feature provides seamless integration for merchants to diversify their revenue streams through Bitcoin. Sellers using Square can now choose to convert 1% to 10% of their daily sales directly into Bitcoin, which is then deposited into their Cash App account at the end of each day. Not only is the process automated, but it is also customizable, allowing sellers to adjust the percentage based on their daily sales performance and financial strategy. The initiative comes with a small 1% fee that Block charges for each conversion. This feature is initially available to sellers in the US, with plans to expand it to sole proprietors and single-member LLCs in the near future, broadening its applicability.

For retailers, Block’s introduction of bitcoin conversion opens up countless opportunities, but also potential challenges. On the one hand, traders can benefit from the potential increase in the value of bitcoin, which could bring higher effective profits than those obtained solely from selling fiat currencies. This feature also provides retailers with an alternative avenue for savings and investment, potentially increasing their financial resilience to economic fluctuations. On the other hand, the volatile nature of bitcoin means that the value of converted sales can fluctuate significantly, introducing a layer of financial risk. This duality requires traders to weigh their risk appetite against the potential financial benefits of engaging in cryptocurrency.

Technology integration and ease of use

Block’s strategic integration of this feature into its existing Cash App and Bitkey wallet platforms highlights its commitment to user-friendly technology solutions. By leveraging its existing digital infrastructure, Block ensures that the bitcoin conversion process is both secure and simple for sellers. The simplicity of setup means retailers can easily activate and manage conversion settings within familiar interfaces, minimizing learning curve and operational disruption. Moreover, the inherent security features of blockchain technology combined with Block’s robust security measures give merchants peace of mind knowing that their transactions are protected against fraud and cyber threats.

Block’s vision for Bitcoin conversion functionality extends beyond the current market scope, signaling ambitious expansion plans that have the potential to revolutionize retail banking and payments around the world. The company’s goal is to expand this functionality to a broader range of merchants, including multi-member LLCs, and eventually to international markets. This expansion is intended to facilitate broader adoption of bitcoin among businesses, supporting a more inclusive economic environment. By providing tools to simplify the transition to cryptocurrency, Block positions itself as a key player in the future of retail financial transactions. The move also reflects a strategic anticipation of a future in which digital currencies will be commonplace, preparing merchants to operate effectively in this emerging landscape.

Retail and cryptocurrency: a growing trend

The integration of cryptocurrencies into retail is not just a passing trend, but a significant change in the way companies manage and use their finances. More and more retailers view bitcoin and other cryptocurrencies not only as investment assets, but also as viable means for everyday transactions. This change is driven by a desire to gain greater financial autonomy and efficiency, reducing reliance on traditional banking and payment systems, which often come with higher fees and slower processing times. Moreover, the adoption of cryptocurrencies in retail is in line with consumers’ growing interest in digital currencies, offering customers greater flexibility in how they shop and pay. Block’s initiative is part of a broader move towards a digital economy, where the lines between traditional finance and innovative financial technology continue to blur.


  1. TechCrunch
  2. McKinsey on Blockchain in retail
  3. Cleveland Fed on Bitcoin and Retail
  4. Coindesk on retail interest in Bitcoin