Alibaba delegation meets Jam Kamal Khan to revive e-commerce

ISLAMABAD: On Friday, a high-level delegation from met Federal Commerce Minister Jam Kamal Khan to discuss ways to enhance e-commerce in Pakistan.

Minister Jam assured the delegation of his full support in developing e-commerce programs in the country, stressing the need to bridge the gap between traditional trade and the digital market.

Highlighting the unexplored potential of e-commerce in Pakistan, Minister Khan reaffirmed the commitment of the Ministry of Commerce and government leadership to increase trade volumes.

The minister said there should be close cooperation between TDAP and, emphasizing the importance of turning this partnership into tangible actions.

The delegation, thanking the minister for his support, expressed optimism for the future.

The e-commerce group has expressed its intention to expand its operations in Pakistan with plans to launch operations in Balochistan and Khyber Pakhtunkhwa (KPK).

This move demonstrates’s commitment to supporting economic growth and realizing the potential of Pakistan’s e-commerce landscape.

As Pakistan seeks to reap the benefits of digital trade, collaboration with international players like can pave the way for transformative economic opportunities, driving progress and prosperity across the country.

The delegation consisted of Rocky Lu, head of Pakistan business at, Berry Ma, head of marketing for Southeast Asia at, and Alicia Lu, head of PR for Southeast Asia at