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Google will fight device fingerprinting by hiding IP addresses on October 24, 2023

Google is preparing a privacy initiative aimed at making it harder to “device fingerprinting,” a controversial tracking technology that recognizes users based on the characteristics of their computers.

The planned IP Protection feature (previously called Gnatcatcher) masks IP addresses from domains used by third parties – including Google-owned domains such as doubleclick.com and admob.com. …