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How to Sell Supplements on Amazon (Complete Guide)

Amazon is one of the largest online marketplaces in the world, making it an ideal platform for selling health and wellness products, including supplements.

The convenience of reaching a wide audience and the built-in trust that the Amazon brand provides can significantly benefit supplement sellers.

However, navigating the complexities of selling supplements on Amazon requires understanding the specific regulations of not only Amazon, but also the FDA.

In this article, we’ll discuss what these regulations are, how to navigate them, and other topics such as optimizing your supplement product listings and using strategic marketing techniques to sell supplements on Amazon.

Rules and Regulations for Selling Supplements on Amazon

Before listing supplements for sale on Amazon, your brand must comply with all applicable laws, regulations, standards and Amazon policies regarding dietary supplements.

These laws and regulations regarding supplements have been put in place because it is a product that humans consume. Amazon and the FDA want to make sure the product is safe and free from any harmful ingredients.

Amazon Policy on Dietary Supplements

Amazon’s new dietary supplement policy requires sellers to verify that dietary supplements meet their policies through annual third-party testing to ensure that products offered on Amazon meet the following criteria:

  • Products are manufactured in a facility that complies with FDA Good Manufacturing Practices (cGMP, 21 CFR 111/117 or equivalent)
  • The products do not contain contaminants that could pose a risk to human health or pose a regulatory risk
  • The products contain the ingredients listed on the product label
  • The products do not contain undeclared active pharmaceutical ingredients
  • Products are labeled in accordance with guidelines set forth by the FDA and do not contain any illegal or disease claims

If you sell supplements, be sure to check the “Manage Compliance” dashboard in Seller Central. This allows you to see what documents and test results you need to provide to Amazon.

From this dashboard, you can also view a list of approved third-party test, inspection, and certification verifiers to see if your products meet Amazon’s dietary supplement policies.

If you don’t follow this rule, Amazon may close your listing or even revoke your authority to sell on Amazon.

What types of supplements are covered by this policy?

When it comes to dietary supplements, Amazon must follow the recommendations of the FDA (Food and Drug Administration). The FDA regulates the production, packaging, storage, and labeling of dietary supplements under the Federal Food, Drug, and Cosmetic Act.

“The FDA defines a dietary ingredient as a vitamin, mineral, herb, or other botanical, amino acid, or dietary substance for use to supplement the diet by increasing the total intake, or a concentrate, metabolite, ingredient, extract, or combination of the former substances intended for human consumption.

Dietary supplements come in various forms such as powders, pills, capsules, liquid drops and oral sprays.

These include, but are not limited to, categories such as vitamins and minerals and herbs and botanicals; and may be marketed for functions such as sexual enhancement, weight management, bodybuilding and sports nutrition.

Dietary supplements must not contain disease claims or undeclared ingredients of medicines or articles approved as new medicines.

Before you consider selling a supplement on Amazon, make sure you are fully familiar with Amazon’s supplement policies and general terms and conditions. Additionally, when you find a supplier for your supplement brand, make sure they are also aware of Amazon’s policies and make sure they comply with all applicable federal laws and regulations.

How to Find Supplements for Sale on Amazon

Now that you know the laws and regulations surrounding selling supplements on Amazon, how do you find the supplement you’re looking for to sell?

If you’re like thousands of other Amazon sellers, you’ll use Jungle Scout’s advanced product and keyword research tools to find a high-demand, low-competition product to sell on Amazon.

Use Jungle Scout to find profitable health products on Amazon.

The first step would be to use our product database or Opportunity Finder and search for the “Health & Home” category.

Search the results and add the products you are interested in using the Product Tracker.

To learn more about conducting proper product research for Amazon, check out our full guide: Product Research Guide: How to Find Profitable Products on Amazon in 2024.

How to find a reputable supplement manufacturer

Supplements are a difficult type of product, especially when there are many laws and regulations to comply with. This is not the type of product you should source from a site like Alibaba.

A good place to start would simply be Google. Search for something like “cGMP certified supplement manufacturer.” Do your research on every company you come across to make sure it is a facility that complies with Good Manufacturing Practices as outlined by the FDA.

Another way to find supplement manufacturers is to use Jungle Scout’s supplier database tool. Search for the ASIN of a similar product you want to sell and see if the Supplier Database can find a supplier.

This is a good way to research a supplement supplier because you will be sure that any product already sold on Amazon is FDA and Amazon compliant.

Do you sell supplements on Amazon?

We hope this article will give you a better understanding of Amazon’s policies regarding selling supplements on their marketplace. Selling supplements can be a very profitable business model, but you need to make sure you are always 100% FDA and Amazon compliant.

If you have any other questions about selling supplements on Amazon, let us know!

Learn how to use Jungle Scout to start, run and grow your business on Amazon.