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Datarize raises $11 million in Series B to enhance CRM marketing for Shopify-powered e-commerce growth

Seoul, South Korea, May 10, 2024 /PRNewswire/ – Datarize, a leading provider of data-driven CRM marketing solutions in South Koreajust completed a successful Series B funding round, securing $11 million. Atinum Investment led the round with participation from Stonebridge Ventures and Mirae Asset Ventures.

Datarize raises $11 million in Series B financing

Datarize offers a user-friendly solution designed to automatically collect and analyze data from both your website and your customers. This enables companies to streamline processes such as personalized campaign creation, audience segmentation, delivery, operations and performance analysis. The platform’s ability to organize analyzed data into key metrics, funnels, cohorts and segments gives companies immediate insight into their e-commerce growth needs. Additionally, Datarize stands out from the competition by offering robust customization features for automation, content creation, and audience targeting.

Despite difficult market conditions, Datarize has demonstrated impressive growth, boasting a three-fold increase in revenue compared to the previous year and an impressive service retention rate of over 95%. It serves over 500 Direct-to-Consumer (DTC) brands, improving metrics such as average purchase conversion rate by 8% and achieving a ROAS (return on advertising spend) of 3,854%.

With global expansion in mind, Datarize has strategically established subsidiaries in key markets such as United States AND Japan. The company’s entry into the global market is further highlighted by the recent launch of services within Shopify.

Atinum Investment highlighted Datarize’s dominant position in South Korea CRM market, praising its expertise in collecting, analyzing and using customer data for personalized marketing activities. The investment firm also expressed excitement about Datarize’s performance, particularly its past M&A success in the related data sector, and looks forward to the company’s continued global expansion.

Reflecting on the successful funding round, Datarize CEO Seongmoo Kim emphasizes the importance of security $11 million investments in the face of ongoing venture investment challenges. Kim said: “we are committed to continuing to improve and promote our services, demonstrating our ability to grow both locally and globally.”

About Datarize:

Datarize, a member company of the Global Digital Innovation Network (formerly known as Born2Global Center), is a leading provider of data-driven CRM marketing solutions in South Korea, enabling companies to automate personalized campaigns and optimize customer engagement. By focusing on innovation and customer success, Datarize seeks to drive business growth in an increasingly data-centric world.

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SOURCE Datarize